We Know Bakers - Bakers Know Us.

Revent is a leading manufacturer of rotating rack ovens. The ONE series of round ovens is our latest innovation of qualitative and energy efficient baking machinery. We are truly a global company with 5 sales offices, and production facilities in Sweden and in the USA. Our ovens are baking daily in more than 100 countries. The Revent technical department supports service companies all over the world. We know the international bread business, who’s who and what will work where. Being a leader in “state of the art baking technology”, the Revent industry market share has increased significantly over the years from when we introduced the worlds’ first rack oven in 1958. We are well aware that our market knowledge and technical competence would lead nowhere, unless we make the developments in cooperation with bakers in our mutual passion for bread.




The birth of a great design

Revent’s engineering has always been a mixture of intuition and skill; innovations evolved out of a unique sense of what would work. An all this was based on the pioneering attitude of understanding bakers’ needs as the first rack oven hit the floor in 1958.


Early on, we understood the importance of mastering heat and air flow. It was in the beginning of the 1960’s that Revent came up with the idea of installing a fan that reversed hot air every two minutes, avoiding the need to open the doors to manually rotate the rack. Fundamental knowledge of air technology fathered such innovations as the upward flowing air streams, still pivotal to the Revent designs of today. The company name Revent is based on air technology, Re-ventilation – Re-vent.

Teaming up with the baker

In the late 1950’s, as labour costs in the country rose, the industry was challenged to come up with new cost-saving solutions.


Back then, a piece of dough or the finished baked products were loaded and unloaded manually back and forth to trays. To transport these trays between the proofing chambers and the deck ovens, different types of transportation trolleys, sometimes made out of wood, were used. The process was time consuming and labour intensive.


So what if it was possible to minimize handling and make the process more efficient and at the same time make life a little bit easier for the baker?

It was with this question in mind that the founders of Revent started to look for a solution: a solution that would lead to the birth of the world’s first rack oven, an oven that would revolutionize the baking industry.


Suddenly there was no longer the need for handling the products back and forth from the trays. All you needed to do was to load the pieces of dough on trays which were then loaded into a rack where they would remain throughout the whole process, regardless of whether they were rolled into the proofing units, rolled into the oven, or just parked in the corner in the bakery where the bread could cool.

Hello world!

By 1964, the design was so good it attracted international attention. Herbie Freedman and Adam Boren, two New Jersey businessmen and baking entrepreneurs, traveled around in search of new machinery. In northern Sweden at a large scale bakery, a couple of shiny, steel structures caugt their attention. A short time later they found themselves in Stockholm to negotiate a historic contract to sell Revent equipment in the US.


A year later, lead designer Leif Johansson and production manager Magnus Tillander, flew to New Jersey and installed the first rack oven on American soil. It was Revent oven no. 106.


The rest, as the saying goes, is history.




Looking for a path less travelled

We love to invent stuff, to look at what we have already mastered, to think it over and then search for new ways to improve it even further. We constantly seek new ways to help bakeries operate both successfully and consciously. When it comes to reducing the impact on world energy consumption, we are inspired by the challenges in making quality bread with less environmental impact. We encourage and support organizations that can help us to set a standard for a more environmentally friendly world.


We have always set high demands on sustainability for our products. But as humans, machines need to be cared for now and then. Making it easier to maintain and service our ovens will enhance their life cycle, which will decrease the environmental impact on our planet; a climate-smart approach.


Making it even easier to analyze the machines’ daily needs for service will ensure even longer sustainability for our ovens. We are proud to say that the Revent ovens out on the market are our strongest competitors.